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PROJECT 1 - PRINT IMPROVEMENT

Issues
& Solutions

"For the second part of Project One, we were asked to revisit a past print project we felt could be improved. I chose to redesign the CNG roll-up banner, as I always felt the original imagery lacked cohesion with the overall design. The individual featured didn’t visually represent Cree identity in a meaningful way.

Since CNG stands for Cree Nation Government, it was important to me that the visual elements—especially the person featured—reflect Cree features and cultural authenticity."Since CNG stands for Cree Nation Government, it was important to me that the visual elements—especially the person featured—reflect Cree features and cultural authenticity.

Print Problems
Revised Print

FINAL DESIGN
C.N.G ROLLUP

For this revised roll-up banner for the Cree Nation Government IT team, I focused on elevating both cultural relevance and visual impact. I developed a custom vector illustration inspired by the facial features of local Cree community members to ensure accurate and respectful representation. The bold typographic hierarchy—'YOU GOT IT. WE GOT YOU.'—creates a strong call-to-action, while the use of Cree syllabics in the greeting ‘Wachiyaah!’ fosters a sense of identity and belonging.


The layered landscape in the background reflects the natural beauty of Eeyou Istchee and helps ground the design in a sense of place. Bright accents, contrast, and a clean layout guide the viewer’s eye toward the contact information and message, balancing both clarity and culture in one cohesive composition.